International Event Destination, Manchester and the perceived benefits Essay

planetary Event Destination, Manchester and the perceived benefits to the city and the DMO ( selling Manchester) - Essay ExampleManchester is an exceptional event destination in the UK, which has held events such as International and European Associations Congress/ Conventions, Manchester World of Sport, and the Festival month in October. This has enhanced tourism market in Manchester and the citys cutback as a destination. Manchester uses events as instruments to create an outstanding destination proposition, while building on their comparative advantages (Northwest Development Agency 2009). The Manchester event marketers initiate meaningful conversation, at the right time, with more potential visitors to their destination through Marketing Manchester.Marketing Manchester leads the Citys Creative Tourist, which is a pathfinder initiative where the Citys museums and galleries have collaborated to groom the offer, and to communicate with culturally active tourism markets across the UK and overseas (Tassiopoulos 2006).Additionally, Marketing Manchester actively partakes in supporting Chethams School of Music in the using of part of the site as a tourist attraction alongside Manchester Cathedral. It also collaborates with the National Football Museum in upgrading the marketing strategy in the booster cable to the opening, and with MOSI, which is significant in the industrial heritage story (Visit Manchester).Marketing Manchester focuses on the tourist financial strategic control, promotion, digital content media, commercial tourism, and the growth of its financial activities. It worked with the MVIC to redevelop its tourism website completely. The website was developed so that it becomes content generated and able to reflect the peoples opinions regarding Manchester (VisitBritain 2006).As a practical Destination Marketing Organization, the Marketing Manchester works with Manchester Airport, in the promotion of the Citys services internationally. Through the collaboration with the target airline, certain