Motorola Marketing Campaign Case Study Example | Topics and Well Written Essays - 3500 words

Motorola merchandising Campaign - Case Study Example market placeing has grown by leaps and bounds today. It is a originative industry that has expanded down to various genres such as advertising, distribution and selling. Customer base is forecast out, their needs and aspirations realized and the relevant product developed accordingly. Future predictions and the expected turn the market is to regaining is often analyzed through various forms and types of Market research.Motorola had witnessed significant rise in its gains in the year 2009. It registered a profit of $143 million against a loss of $ 3.7 billion it faced in 2008. The fact was a precise drastic one which led to the top management to adopt a very aggressive strategy. There were some intelligent cost cutting measures adopted followed by a heavy profit. There was a hefty cost cut strategy applied leading to heavy profit margin, whereas on the other hand sales graph was in the decline state for the mobile phones. bef ore long Motorola is looking around to launch new technologies .Recently it was announced that they would be launching a new indoor(prenominal) and outdoor wireless networking solution in Australia, that pull up stakes cover a variety of industries benefiting the enterprises with high facilitate secured wireless communications. They also have a plan of releasing eight more products and solutions related to networking. This would sum in flexibility, convenience and productivity in the way of work of the employees of these enterprises. It has also announced to split up of the company into two separate companies which will be effective by first quarter of 2011. unitary of the companies will focus on the mobile phones and home units operated by Co-CEO of Motorola, whereas the other one, headed by Co-CEO Greg Brown will focus on the mobility and business solutions.The primary reason behind this is to generate customer value and break the delivery of customer specific products on ti me that would cater to all their needs.Motorolas Market OrientationMarket Orientation Marketing has derived its influences from innumerable fields of life such as social sciences, psychology, sociology and economics. It is a incomparable amalgamation of various fronts of life. Anthropology has been impacting trade for quite some time though the influence is comparatively smaller in scale. Research conducted by trade analysts has chalked out these activities. Its association with advertisement has co-joined with creative arts too. like a shot marketing variables have incorporated creative arts too for marketing the product. The Marketing literature is no more constant and is infamous for its rapidly changing nature. There have been a multitude of marketing definitions connoted by various institutes. The Chartered Institute of Marketing is one such marketing premise and it explains marketing in terms of customer needs and the efforts undertaken to satiate them. This is normally a chieved by transforming and adapting the product completely in accordance with the needs of the customers. Another organization goes on to define marketing as a forge closely related to management which is aimed at identifying and assessing customer needs efficiently while some others learn